The Digital Marketing Facade: Why Attention Isn't Demand
Ever remember the last time you purchased something purely because you saw it on Instagram, a YouTube ad, or Facebook? Most people struggle to recall a clear example. And that is exactly the problem. After spending the past year working closely within the marketing industry — while also studying marketing through the lens of consumer psychology and behavioral patterns — I began noticing a significant gap between what businesses expect from digital marketing and what it actually delivers. Learning both digital and traditional marketing, along with hands-on execution, reveals how differently customers behave compared to how platforms promise they will behave. Over time, digital marketing has been heavily glorified. Everywhere you look, businesses are told that visibility equals growth and that consistent posting guarantees demand. So naturally, companies follow the trend hoping for a sudden boom — more followers, more engagement, and ultimately more revenue. The Attention- Purchasing pow...
